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What Makes a Diamond Special?
Beauty - The colorless beauty and inner fire of the diamond has made this precious gem prized for centuries. Each stone's complex characteristics cannot be duplicated and no two diamonds can ever be the same. Each stone, like its owner, is endowed with a personality and character uniquely its own.
Durability - A diamond is the hardest substance known to man, making it resistant to deterioration. When cared for properly, diamond jewelry can be worn every day and passed on as a heirloom to the next generation.
Purity - Although new resources for diamonds are being explored and discovered, the supply of these gems remains limited. This is understandable once you learn that more than 250 tons of ore need to be blasted, crushed and processed to yield just one carat of rough diamond. Further, only 20 percent of all rough diamonds are suitable for gem cutting.